PassmoreVR is a collection of programmers, artists and managers with the singular goal of developing a deeper understanding of virtual reality through the process of experimental production. The company acts as a sandbox for testing equipment, software and concepts in VR. The firm also acts as a sponsor of VR events and a contributor of VR content. This process advances the firm's ability to understand and predict the trends and pitfalls of industry production pipelines. The founder, Greg Passmore, is a frequent speaker and festival judge at VR events with the goal of furthering industry reach and providing research and educational resources.